1 of 100 LeBron Mix Mystery UNVEILED

Team LeBron | 7/21/2015


Influencer Kit

With the recent re-release of the Sprite LeBron Mix onto store shelves, LeBron gave us a sneak peek at a limited edition box that he constructed in collaboration with Sprite on his Instagram account (you can view the article here in which we discussed the mysterious box).  The box is yet another great concept LeBron collaborated on with his long-time partner, Sprite.  The only information he gave away about the box at the time was that there are only 100 in existence and we had to wait for further information.  That time has come.  The anticipation is over.  We now know what is inside the customized package!  

Open the box and you’ll find a card from LeBron that explains the contents and depicts which number out of 100 the individual box is. The first tier of the three-tiered box unveils the joy of three newly designed cans of delicious LeBron Mix.  The next two levels are constructed like drawers, needing to be pulled out to uncover what’s inside.  The second tier consists of Beats by Dre Studio Wireless Headphones with a red and white colorway inspired by LeBron’s Mix so you can add even more flavor to your day with your favorite jam. 

The bottom drawer contains a special pair of LeBron’s Mix inspired Nike LeBron 12s that sport shades of red and green.  Both the flashy pair of Nikes, which LeBron wore in a playoff game against the Chicago Bulls, and the Beats are limited edition with only 100 of each in existence. 

Dubbed the “Influencer Kit”, the box is a showcase of LeBron’s great relationship with three of his main partners.  It remains to be seen if each company will release more of the awesome products, but for now they are in the hands of a lucky few.