AdWeek Fireside Chat

Team LeBron | 10/6/2014


Building Brands

LRMR CEO Maverick Carter was on hand in New York to participate in the AdWeek Fireside chat alongside Michael Kassan, CEO of MediaLink. The focus of the talk was brand relationships for athletes.

“We’re in the business of building brands, and that only happens by building strong relationships first,” said Maverick when speaking about the importance of relationships.