“Nothing is given. Everything is earned. You work for what you get.”
With LeBron James’ familiar words opening the show and setting the tone for the entire season, the series premiere of “Cleveland Hustles” brought in solid ratings and resonated with viewers across the country. The inspiring CNBC unscripted series executive produced by LeBron James and Maverick Carter for SpringHill Entertainment highlights local Cleveland companies looking for an investment to boost their business while revitalizing the Gordon Square District. So far the series has featured The Cleveland Bagel Co., Styles of Success, FOUNT, and the Akron Honey Co., generating buzz and business for the companies on social media.
As part of a social media contest celebrating small businesses to kick off the series, LeBron gave a special social media shoutout to Yolanda Jones of Yolanda’s Construction Administration & Traffic Control (YCAT-C), an African-American woman-owned business based in the San Francisco region. Yolanda’s story connected strongly to not only the mission of the contest, but also to the “Cleveland Hustles” mission, showing the incredible value of businesses that reach into their communities, offering not only services, but also jobs and prosperity in revitalizing areas. Her reaction to the news that her pitch had been selected demonstrates the life-changing opportunities and inspiration being created by the series for entrepreneurs and small business in Cleveland and beyond.
“Cleveland Hustles” is also produced by Dan Cutforth and Jane Lipsitz for Magical Elves and Jim Ackerman and Marshall Eisen of CNBC.