LeBron, Sprite & Big Taste

Team LeBron | 1/29/2018


Big Taste

Taking the mound in green and yellow stirrups and donning the number 12 (as in ounces), LeBron “Big Taste” James gets the call from the bullpen in Sprite’s latest campaign. In the national spot debuting today, the ace pitcher Big Taste teams up with catcher and rising hip hop artist Kamaiyah to channel Sprite and strike out the batter, aptly named Thirst, to bring the blistering crowd to its feet.

You can catch LeBron in Sprite’s latest creative campaign on YouTube and on www.sprite.com