History Off the court
2014 has been quite the year for LeBron on and off the court. From his basketball honors to his business deals with LRMR CEO Maverick Carter, LeBron has officially eclipsed Tiger Woods as Forbes’ “Most Valuable Athlete Brand”. LeBron was also named #2 overall and #1 for Athletes on Forbes’ “World’s Most Powerful Celebrities” which we discussed here, while also becoming the “Most Popular Athlete in America” via the Harris Poll.
As LRMR CEO Maverick Carter would say, “We’re in the business of building brands,” and that couldn’t be more true.
You can read more about Forbes’ latest poll here and see who else fills out the Top 10.