UNINTERRUPTED through the NBA Playoffs
LeBron wants to connect with his fans as often as possible. The latest medium that he has been using to communicate to his followers is through unscripted, on the spot videos in which he talks directly to fans that are shot preceding or following a significant occurrence such as a game, workout, or other major event, giving his initial reaction to the situation. These videos are part of a series called UNINTERRUPTED, a platform that allows athletes the opportunity to speak directly to the fans and give them insight on a variety of events taking place in their lives. LeBron and Warriors’ forward Draymond Green took their NBA Playoffs and Finals journey to the next level, giving fans a look at the day-in and day-out process of what it takes to get to the NBA Finals. There are athletes from a variety of sports, such as NFL players Johnny Manziel and Odell Beckham Jr. and U.S. Men’s National Team goalkeeper Tim Howard, who use UNINTERRUPTED to share their stories. You can view UNINTERRUPTED videos here and follow some of the world’s top athletes through their day-to-day with no interruption at all.