UNINTERRUPTED Brings Storytelling In Sports To Sundance

Team LeBron | 1/29/2018


Sundance Film Festival

The Sundance Film Festival is one of the most prestigious platforms in all of entertainment. Led by Maverick Carter, this year two of LeBron’s companies brought storytelling in sports to life at Sundance. 

To kick things off, Maverick participated in a thought-provoking panel hosted by The Robot Company and Chase Sapphire that dove into the process of developing, producing, and sharing unfiltered athlete stories. Joined by former NBA player Caron Butler, acclaimed filmmaker Gotham Chopra, and moderator Paul Rivera, Maverick shared insights about how athletes are now taking more control over their own stories, what makes good storytelling, and how to cut through all the layers of content constantly being created. The panel also shared snippets of SpringHill Entertainment’s upcoming projects including a documentary on culture and the NBA with Gotham directing and a drama series on Madame C.J. Walker with Octavia Spencer.

Later in the day, Maverick hosted a live episode of UNINTERUPTED’s athletes and finance series “Kneading Dough” with special guests and Super Bowl champion brothers Martellus and Michael Bennett. Keeping in line with UNINTERRUPTED’s insightful, authentic and entertaining content, this live conversation captivated the audience with raw, open and honest dialogue about the Bennett’s biggest financial lessons, missteps, and successes – all topics rarely discussed openly by professional athletes. As host of the Kneading Dough series with Chase, Maverick is uniquely positioned to navigate these discussions providing relatable content that builds a bridge between millionaires and everyday consumers. 

The UNINTERRUPTED Live event concluded with the world premiere of Kneading Dough’s season two debut episode featuring LeBron James. In the insightful conversation between these longtime friends, LeBron provides a rare sneak peek into his financial habits, the root of his passion for the kids in his Foundation, and the one financial mistake that still makes him shake his head.

To view LeBron’s full Kneading Dough episode on UNINTERRUPTED, click here