The UNINTERRUPTED momentum continued this week with the announcement that acclaimed filmmaker Gotham Chopra and his Religion of Sports creative team would join forces with UNINTERRUPTED to create original content. As an Executive Producer, Chopra will help advise the company and its creative direction and bring original ideas for digital programming. With his previous works including sports documentaries Kobe Bryant’s Muse, The Little Master on Indian cricket superstar Sachin Tendulkar that ran as part of ESPN’s award winning ‘30 for 30’ film series, and his latest film I am Giant on NY Giants wide receiver Victor Cruz, Chopra’s unique storytelling style brings a deeper perspective into the athlete experience. Chopra’s creative team is also committed to producing two original series “72 Hours” and “The Greatness Code” with UNINTERRUPTED.
“While my Boston fandom is very much intact (Go Celtics!!), how could I resist the opportunity to collaborate with Maverick, LeBron, and the great team they have assembled?” said Chopra. "It’s an exciting time for sports, media, and storytelling and I’m inspired by UNINTERRUPTED’s commitment to providing talented creators - so many of whom I work with - chances to innovate and play.”
Chopra joins the UNINTERRUPTED team that is now led by new General Manager, Devin C. Johnson, who oversees the platform’s daily operations and strategic direction. As the former head of digital media for Tribune Broadcasting, Johnson brings with him more than 15 years of experience in digital media and developing content ventures. Previously, Johnson served in a multitude of digital executive roles at NBC Universal and was instrumental in developing the global company’s Digital Innovation efforts. Prior to joining Tribune, Johnson spent time as the Chief Operating Officer of Studio One Networks, a brand-aligned content creation and distribution company.
"The timing could not be better to build a digital platform at the intersection of sports and culture" says Johnson. "With our unique and unparalleled content at the forefront, I look forward to unlocking commercial opportunities with content distributors and brands."
“I’m extremely excited about the high caliber of creativity, innovative thinking, and strategic vision we are adding into the UNINTERRUPTED mix with Gotham on the creative side and with Devin leading the charge,” said UNINTERRUPTED CEO Maverick Carter. “UNINTERRUPTED is about telling authentic stories that athletes and fans are passionate about, and I don’t believe there’s a better storyteller in the business than Gotham. And Devin’s experience in developing and distributing unique digital content is second to none. To be able to bring two of the best in the business to the table is a real game changer for what we’re building at UNINTERRUPTED."
UNINTERRUPTED continues to build on investments from major industry players including Warner Bros. Entertainment and Turner Sports who in November announced a $15.8 million investment in the platform’s digital offerings. UNINTERRUPTED has also developed an extensive list of industry-leading partners to distribute its premium content across multiple platforms including Turner’s Bleacher Report, Facebook’s 360 platform, and go90™, Verizon’s mobile-first platform that has a multi-year deal to provide UNINTERRUPTED content, original series, and exclusive athlete direct videos.