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LeBron’s life-long affinity for Nike has evolved into a lifetime partnership with the iconic brand.
Rooted in their shared commitment to communities, LeBron’s partnership with Walmart will uplift and inspire youth through efforts focused on education, community and creating change.
As one of the brand’s earliest investor and ambassador, LeBron looks to Beats to bring his love of music to life every day, every game.
LeBron’s longtime affinity for the GMC brand has now manifested as a partnership around the company’s new GMC Hummer EV, their first ever electric super truck.
AT&T and LeBron have teamed up for a long-term, multi-faceted partnership rooted in the mutual mission to use technology, entertainment and innovation towards social advancement, including at the Foundation’s I PROMISE Village serving families in immediate need.
With LeBron’s love of games, the 2K partnership has expanded from exclusive gaming content to community work through the 2K court at the I PROMISE School.
A by-chance stop into a RIMOWA store has evolved into a partnership where LeBron is not only a fan of the internationally-acclaimed brand, but a face of the brand as well.
With a partnership that spans finance, business, and philanthropy, Chase has become an integral piece of LeBron’s efforts to create change.
When it comes to his body and his regimen, LeBron uses only the best to remain at the top of his game. That’s why he founded sports nutrition company Ladder, along with Arnold Schwarzenegger and his trainer, Mike Mancias, to create safe, certified sports nutrition products he could trust.
A long-time partner in all officially licensed and authenticated LeBron items, his crown signature is only legit if it’s certified by Upper Deck.
LeBron knows taking care of your mind is just as important as taking care of your body. Through his partnership with Calm, he is empowering people around the world to recognize and value the important of mental fitness, while providing the tools needed to achieve it. He is also extending those resources to the social emotional supports provided at the I PROMISE School and youth organizations across the country.
As a passionate sports fan, LeBron’s stake in the storied Liverpool football franchise was an opportunity of a lifetime through a long-term partnership with Fenway Sports Group.
LeBron’s love of pizza led him to become one of Blaze Pizza’s original founding investors and leading brand ambassador for the nation’s largest and fastest growing fast-casual pizza chain.
In everything LeBron does and everywhere he goes in the world, family always comes first. Inscribed on every insole of every sneaker of every game are the names of Savannah, Bronny, Bryce, and Zhuri. The James Gang.
LeBron goes into full proud dad mode at any mention of All Things Zhuri, the official YouTube of the youngest James Gang member.
LeBron and Maverick host HBO’s critically-acclaimed series “The Shop” that brings together some of the biggest names in sports and entertainment, to have insightful and culturally relevant conversations. The Shop has been nominated for an NAACP Image Award.
Co-founded by LeBron, his childhood friend Frankie Walker Jr. and Jaron Kanfer, UNKNWN is a Miami-based retail destination and culture creator within the worlds of art, fashion, sports, and music.
Coming July 2021, LeBron and his SpringHill Entertainment are helping to usher in a new Looney Tunes legacy.
With a worldwide pandemic prompting the cancellation of graduation ceremonies for so many scholars, LeBron and the LeBron James Family Foundation helped host a once-in-a-lifetime celebration for the Class of 2020 featuring some of the nation’s most prominent leaders, entertainers, and educators that was broadcast across all major U.S. networks and streaming platforms.
With music as LeBron’s driving force, his UNINTERRUPTED has teamed up with Pandora to share his latest “Revenge SZN” playlist with fans and music lovers all over the world.
LeBron’s meteoric rise started early in his tenure at St. Vincent – St. Mary high school in Akron, OH, where he and the famed “Fab Five” led the school to three state titles in their historic run. Along the way, he earned accolades including Mr. Ohio Basketball (2001-2003), Mr. Basketball (2002-2003), Gatorade Player of the Year (2002) and became a McDonald’s All American MVP in 2003.
In the 2003 NBA Draft, LeBron was selected number one overall to his hometown team, the Cleveland Cavaliers. In his first season, he became the franchise’s first player – and the youngest player ever – to win the NBA Rookie of the Year Award.
LeBron spent his first seven seasons in the NBA with the Cleveland Cavaliers. A leader on and off the floor, LeBron helped lead the Cavs to three postseason appearances. In the 2007-2008 season, he won the NBA scoring title averaging 30 points per game.
After exercising his free agency for the first time in his career, James joined the Miami Heat in the 2010-11 season. The team won back-to-back championships in 2012 and 2013 with LeBron earning Finals MVP awards in each campaign.
In July of 2014, LeBron memorably announced he would return to the Cleveland Cavaliers on a mission to deliver his home state a title.
After making it to the Finals but falling short in his first season back, in year two, LeBron led the Cavaliers back from a 3-1 deficit to win the franchise’s first championship and the city’s first title in more than 50 years. He was again voted Finals MVP. He would bring the Cavaliers back to the finals the following two seasons, capping an historic run of eight-straight finals appearances.
In 2018, LeBron joined the Los Angeles Lakers, taking the opportunity to help return the historic franchise to its former glory. Following in the footsteps of the game’s largest legends, LeBron is now in his second season in purple and gold.
LeBron has proudly represented USA in the Olympics three times, helping Team USA earn medals in each campaign. In the 2004 Olympics, he helped the team win a bronze medal in Athens. In the 2008 Beijing Olympics, he helped the historic USA Dream Team win gold. In 2012 he helped team USA repeat with back-to-back golds in the London Olympics.
In addition to his Olympics participation, LeBron has also represented USA in FIBA tournaments including first place finishes in the 2007 FIBA Americas Championship and 2006 FIBA Americas Championship in Japan.
Over the course of his career, LeBron has been named the NBA’s MVP four times (2009, 2010, 2012, 2013) and earned three NBA Finals MVP honors (2012, 2013, 2016).
With Randy as Chief of Staff, Maverick as the CEO of several of their companies, and Rich as his agent, the LRMR team continues to set a new standard for success on and off the court.
A bond formed in grade school. A partnership forged from loyalty. Right alongside LeBron throughout his ascension have been three of his closest friends and now business partners: Randy, Maverick and Rich.
Never forgetting where he came from is central to everything LeBron does. No matter where he goes in the world, he will always be a kid from Akron.
The motivational message LeBron lives by. Greatness is something he strives for on and off the court and this message reminds him and everyone to never stop chasing it.
The heart of LeBron & The LeBron James Family Foundation. As they continue their mission to create real and lasting change in the Akron community, this serves as a reminder that everyone on this journey is family forever.
Going above and beyond his role as a basketball player has transformed into an empowering message for athletes across the world. Being "More Than" is the foundation for all of LeBron’s and Maverick’s businesses, and has become a movement to empower all people.